It all started with a curious mind. One day
of deep thinking: Do the farmers benefit from our ICT initiatives? That was in
2009. That was when I barely had knowledge on doing extensive research. All I
had was that big question. With my colleagues and college academic adviser, we
went out to do a survey “Assessment of e-readiness of the five top rice-producing provinces of the Philippines”.
We learned a lot from the survey. Farmers
who underwent ICT training, but were hardly able to apply what they learned.
The reasons were very simple: they did not have computer units in their
household, most were computer illiterate and had difficulty understanding the
English text, which is the dominant text in the Internet. From that survey we
learned that farmers wanted their children to teach them how to use the
computer—if it could be made possible. That was the birth of the infomediary
concept in our work.
But then, it did not take off as expected.
The campaign to mobilise the youth as infomediaries started in 2012 in Aurora
province. We are now in the middle of our campaign in Aurora. We are blessed
that our proposal has been approved for funding by the DA’s Regional Field Unit
in Central Mindanao. So here we are replicating the campaign in Southern
Philippines! We are in Apolinario S Bernardo Memorial High School in Tacurong
City. The same breath of fresh air, positive energy and enthusiasm, but
different social context. This will be very exciting.